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Wrought Iron IPA

Abita Brewing Company

   

During my time at Innovative Advertising. I had the opportunity to work on the launch of a new brew for Abita Brewing Company  – Wrought Iron IPA.

 

This project won a Best of Show Award at the New Orleans Addy awards

Inspired by New Orleans ironwork.

The brews bold flavor called for a design that broke the mold.

The project included making some cool merch

Such as tap handles, bottle openers, metal tackers and shirts.

The brew launched with these neat social media videos