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Local Lens

New Orleans Tourism and Marketing Commission


While working at FSC Interactive my team created a campaign to tell the story

of the tricentennial from the perspective of local creatives.


The campaign won a Best of show – Social Media award

at the New Orleans Addy Awards

New Orleans turned 300 in 2018

To close out the tricentennial campaign the New Orleans Tourism and Marketing Corporation tapped FSC to wrap up the year by telling the story of New Orleans.

We tapped 5 local artist and told their new Orleans story through Instagram, IG Stories, facebook, video and blog posts.

Meet the amazingly talented contributing artists

But serious their art is incredible

The campaign kicked off with this cool teaser.

It was posted across several tourism channels. This let followers know to be on the watch for this new content.

Each Artist had a block of content to tell their story

The posts were united through design elements, but still had individual content.

Each artist produced filmed interviews and other content for Instagram Stories

Utilizing the swipe up feature. Each story had a CTA to learn more on the blog