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Local Lens

New Orleans Tourism and Marketing Commission

While working at FSC Interactive my team created a campaign to tell the story of the cities tricentennial from the perspective of local creatives. The campaign won a Best of show – Social Media at the New Orleans Addy Awards

New Orleans turned 300 in 2018

To close out the tricentennial campaign the New Orleans Tourism and Marketing Corporation tapped FSC to wrap up the year by telling the story of New Orleans.

We tapped 5 local artist and told their new Orleans story through Instagram, IG Stories, facebook, video and blog posts.

The campaign kicked off with a cool teaser.

It was posted across several tourism channels. This let followers know to be on the watch for this new content.

Giving New Orleans artists a platform to tell their story.

Each artist was given nine posts to share their New Orleans story. The artists gave voice to why the city is so influencial to them using video, music, painting and illustration. The posts were united with broader branding elements from the cities “One Time in New Orleans” tricentenial campaign.

We produced interviews and other content for Instagram Stories

Utilizing the swipe up feature. Each story had a CTA to learn more on the blog

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