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Cup for Cup



Swerve is a zero calorie sugar replacement that doesn’t raise your glucose levels.


While working at FSC Interactive I have worked on seasonal social media campaigns promoting the versatility of the sweetener

Swerve is the ultimate sugar replacement.

To get this message out we needed to get out across social media. We utilizing a funnel based ad campaign featuring selected seasonal recipes across facebook, instagram and pinterest. First we captured the creation of each receipe.

We then made ads for every level of the funnel

From brand awareness to conversion, each season was covered.

I also made some neat typography stop motion videos

I made several vides using Swerve to physically write out selling points of the product.