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Wrought Iron IPA

Abita Brewing Company


During my time at Innovative Advertising. I had the opportunity to work on the launch of a new brew for Abita Brewing Company  – Wrought Iron IPA. This project won a Best of Show Award at the New Orleans Addy awards

Inspired by New Orleans ironwork.

The brews bold flavor called for a design that broke the mold.

What's a product launch without merch?

Such as tap handles, bottle openers, metal tackers and shirts.

The brew launched with these neat social media videos